Luxury Brand Management

 

Course Information

Course Duration: One Year

Course Title: 
One Year International Post Graduate Programme in Fashion with specialization in Luxury & Brand Management

Course Code: IPGFM

Qualification Honored:
PG Programme in FASHION & LUXURY with specialization in Luxury & Brand Management by FAD International Academy

Who is the Course for?

The course is aimed at individuals wanting to develop entrepreneurial careers or for those wishing to work in the vast non-design sectors within the fashion industry. Students can take a specialization at the end of the year and focus on one or two of the modules in the final term based on their future professional aims.

Course Introduction

This Post Graduate Programme has a higher emphasis on professional practice within a global context where individuals experience an industry focused curriculum with live projects with some the leading fashion & luxury brands in the country.

Students are encouraged to work towards industry focused projects with a strong emphasis on research and interdisciplinary experimentation. At the end of the year students are given an internship to facilitate progression into professional careers in their area of interest.

Students also explore entrpreneurial opportunities at the end of the course with mentoring and support from academics at FAD International.

Course Module Outline

Course Structure

  • Introduction to Fashion
  • Global Fashion Awareness
  • Global Fashion History
  • Advanced Fashion Marketing
  • Fashion Communication
  • Fashion Promotion
  • Fashion Retail
  • Fashion Forecasting
  • Luxury & Brand Management
  • Fashion Styling
  • Fashion Buying
  • Final Project
  • Industry Internship ( 3 Months )
  • Industry Placement ( 6 Months Optional)

 

Course Curriculum & Modules

The course during the first term gives students a holistic base in fashion, retail and luxury sectors thus enabling students from varied backgrounds to be able to further choose a specialization in the second term.

Students get an opportunity to work on live projects as part of the modules whilst being mentored and taught by industry professionals.

Students work both individually and in groups with professionals from other departments such as photography, media, art, styling, fashion design etc. Combined with guest faculties from the industry and international universities, students are exposed to a variety of critiques and audiences across the industry. The Europe Study Tour further gives students a unique opportunity to interact with international designers, brands and academicians and visit the fashion weeks, thus giving them a platform to progress onto the professional world.

In the first term students are taught the fundamental building blocks required for choosing a study pathway and in the second term where students specialize in following stream:

Luxury & Brand Management
With the luxury sector in India growing at a steep 33% per annum, opportunities within luxury retail sector is only set to rise in India. The specialisation covers all aspects of this industry starting from introduction to key concepts and brands, marketing & retail for luxury goods, branding & communication to professional opportunities within the same. Students often work on live industry projects commissioned by global brands, thus forming case studies and industry experience to entre into the growing sector both in India and globally.

 

SEMESTER TWO SPECIALISATION MODULES

  • Understanding Luxury
    • History and the Luxury goods Industry
    • Defining Luxury
    • Premium v/s Luxury
    • Major operators in the Luxury industry
    • Major Luxury sectors
    • Key to success of Luxury goods


  • Power of Luxury Bands and Brand Analytical tools
    • Brand character and brand value
    • Brand and its signs
    • Brand lifecycle
    • Brand identity
    • Brand ethics and aesthectics
    • Luxury and brand stretching


  • The Luxury client and customer behaviour
    • Size of the market
    • Who is the Luxury client
    • The 4 types of Luxury clients
    • Clients from around the globe
    • The risc study
    • Luxury and India
    • Luxury and China


  • Distribution and Luxury strategy
    • Types of distribution systems
    • International distribution
    • Luxury and digital distribution
    • Advertising in Luxury
    • Understanding licensing
    • Duty free operations


  • Retailing and communication
    • Entering and leaving Luxury
    • Retailing in Luxury
    • Retail versus wholesale
    • How to and how much to communicate in Luxury
    • Communication tools in Luxury
    • The internet and Luxury


  • Dissertation Project
    • Title Page
    • Abstract | Brief
    • Introduction
    • Statement of Problem
    • Background of the Study
    • Research Question or Hypothesis
    • Methods & Procedures
    • Limitations
    • References


  • Personal & Professional Development
    • Goal Setting
    • Career Direction
    • Aspiration
    • Responsibilities
    • Understand Specialist Area & Career Opportunities Available
    • Portfolio Development
    • CV development
    • Self Promotion through Business Cards
    • Self Promotion through Website
    • Self Promotion through Blogs


  • Industry Internship
    • Understand the Dynamics of an organization & Managerial Function
    • Roles & Responsibilities of Employees
    • Project Management
    • Professional Ethics & Integrity
    • Create Internship Report

 

Course Assessment

The course is assessed through assignments and projects on a continuous assessment basis through the year.

 

FAD Europe Tour

The Europe tour gives students an exclusive opportunity to visit some of the worlds finest fashion capitals such as Paris, London & Milan for fashion events and guest lectures at leading fashion universities. Students achieve both a professional and an unparallel academic experience providing a platform to work on a global level on completion of the course.


Career Progression

Academic Progression

On successful completion of the PG Progrmamme, students can transfer credits for further education to the following universities in UK & Italy.

  • Nottingham Trent University
  • Coventry University
  • Istituto Europeo di Design Italy
  • Manchester Metropolitan University
  • Bath Spa University
  • Middlesex University
  • University for Creative Arts UK

 

Career Progression

Students can work with retail chains, design houses, export houses, independent designers, media houses or start their own venture with roles such as

  • Fashion Marketer
  • Fashion Buyer
  • Fashion Communicator
  • PR Consultant
  • Brand Manager
  • Retail Merchandiser
  • Stylist
  • Event Planner & Manager
  • Fashion & Lifestyle Journalist
  • Art Director
  • Fashion Consultant & more...

 

Benefits of the Course

  • International Curriculum
  • British Qualification
  • Europe tour allows students to visit various fashion capitals and universities for guest lectures
  • Progression opportunities to multiple universities
  • Guest faculties from various Fashion Universities
  • Affordable option to study in India
  • Opportunity to purse other parallel qualifications
  • Career based practical curriculum
  • Multiple professional opportunities

Entry Requirements

ACADEMIC REQUIREMENTS

  • Graduates or 2/3 Year Diploma holders in any stream.
  • Applications by mature students with professional work experience or a keen interest in fashion, Luxury or retail will also be considered.


Semester Abroad Option

OPTION TO STUDY ONE TERM AT WORLDS TOP FASHION SCHOOLS OR CONTINUE ONTO MASTERS IN UK & ITALY.

Refer to individual university and term transfer prospectuses for details on qualifications, curriculum and course details.

  • TERM 2 OR MASTERS AT IED ITALY

    • One Term Fashion Marketing
    • One Term in Fashion Communication
    • One Term in Fashion Events
    • One Term in New Media
    • Masters in Fashion Marketing
    • Masters in Fashion Communication & Styling
    • Masters in Luxury Marketing management
    • Masters in Fashion Business Masters in Fashion Management


  • MASTERS AT IFA PARIS

    • MBA Luxury Brand management
    • MBA Perfume & Cosmetics Management
    • MBA Global Fashion Media
    • MBA Fashion Business


  • TERM 2 AT EUROPEAN SCHOOL OF ECONOMICS

    • Luxury Brand Management London | Paris | New York | Rome | Milan


  • MASTERS AT COVENTRY UNIVERSITY

    • MBA International Fashion Management
    • MSc International Fashion Marketing

 


Course Information

Course Duration: One Year

Course Title: 
One Year International Post Graduate Programme in Fashion with specialization in Luxury & Brand Management

Course Code: IPGFM

Qualification Honored:
PG Programme in FASHION & LUXURY with specialization in Luxury & Brand Management by FAD International Academy

Who is the Course for?

The course is aimed at individuals wanting to develop entrepreneurial careers or for those wishing to work in the vast non-design sectors within the fashion industry. Students can take a specialization at the end of the year and focus on one or two of the modules in the final term based on their future professional aims.

Course Introduction

This Post Graduate Programme has a higher emphasis on professional practice within a global context where individuals experience an industry focused curriculum with live projects with some the leading fashion & luxury brands in the country.

Students are encouraged to work towards industry focused projects with a strong emphasis on research and interdisciplinary experimentation. At the end of the year students are given an internship to facilitate progression into professional careers in their area of interest.

Students also explore entrpreneurial opportunities at the end of the course with mentoring and support from academics at FAD International.

 

Course Module Outline

Course Structure

  • Introduction to Fashion
  • Global Fashion Awareness
  • Global Fashion History
  • Advanced Fashion Marketing
  • Fashion Communication
  • Fashion Promotion
  • Fashion Retail
  • Fashion Forecasting
  • Luxury & Brand Management
  • Fashion Styling
  • Fashion Buying
  • Final Project
  • Industry Internship ( 3 Months )
  • Industry Placement ( 6 Months Optional)

 

Course Curriculum & Modules

The course during the first term gives students a holistic base in fashion, retail and luxury sectors thus enabling students from varied backgrounds to be able to further choose a specialization in the second term.

Students get an opportunity to work on live projects as part of the modules whilst being mentored and taught by industry professionals.

Students work both individually and in groups with professionals from other departments such as photography, media, art, styling, fashion design etc. Combined with guest faculties from the industry and international universities, students are exposed to a variety of critiques and audiences across the industry. The Europe Study Tour further gives students a unique opportunity to interact with international designers, brands and academicians and visit the fashion weeks, thus giving them a platform to progress onto the professional world.

In the first term students are taught the fundamental building blocks required for choosing a study pathway and in the second term where students specialize in following stream:

Luxury & Brand Management
With the luxury sector in India growing at a steep 33% per annum, opportunities within luxury retail sector is only set to rise in India. The specialisation covers all aspects of this industry starting from introduction to key concepts and brands, marketing & retail for luxury goods, branding & communication to professional opportunities within the same. Students often work on live industry projects commissioned by global brands, thus forming case studies and industry experience to entre into the growing sector both in India and globally.

 

SEMESTER TWO SPECIALISATION MODULES

  • Understanding Luxury
    • History and the Luxury goods Industry
    • Defining Luxury
    • Premium v/s Luxury
    • Major operators in the Luxury industry
    • Major Luxury sectors
    • Key to success of Luxury goods


  • Power of Luxury Bands and Brand Analytical tools
    • Brand character and brand value
    • Brand and its signs
    • Brand lifecycle
    • Brand identity
    • Brand ethics and aesthectics
    • Luxury and brand stretching


  • The Luxury client and customer behaviour
    • Size of the market
    • Who is the Luxury client
    • The 4 types of Luxury clients
    • Clients from around the globe
    • The risc study
    • Luxury and India
    • Luxury and China


  • Distribution and Luxury strategy
    • Types of distribution systems
    • International distribution
    • Luxury and digital distribution
    • Advertising in Luxury
    • Understanding licensing
    • Duty free operations


  • Retailing and communication
    • Entering and leaving Luxury
    • Retailing in Luxury
    • Retail versus wholesale
    • How to and how much to communicate in Luxury
    • Communication tools in Luxury
    • The internet and Luxury


  • Dissertation Project
    • Title Page
    • Abstract | Brief
    • Introduction
    • Statement of Problem
    • Background of the Study
    • Research Question or Hypothesis
    • Methods & Procedures
    • Limitations
    • References


  • Personal & Professional Development
    • Goal Setting
    • Career Direction
    • Aspiration
    • Responsibilities
    • Understand Specialist Area & Career Opportunities Available
    • Portfolio Development
    • CV development
    • Self Promotion through Business Cards
    • Self Promotion through Website
    • Self Promotion through Blogs


  • Industry Internship
    • Understand the Dynamics of an organization & Managerial Function
    • Roles & Responsibilities of Employees
    • Project Management
    • Professional Ethics & Integrity
    • Create Internship Report

 

Course Assessment

The course is assessed through assignments and projects on a continuous assessment basis through the year.

 

FAD Europe Tour

The Europe tour gives students an exclusive opportunity to visit some of the worlds finest fashion capitals such as Paris, London & Milan for fashion events and guest lectures at leading fashion universities. Students achieve both a professional and an unparallel academic experience providing a platform to work on a global level on completion of the course.

 


Career Progression

Academic Progression

On successful completion of the PG Progrmamme, students can transfer credits for further education to the following universities in UK & Italy.

  • Nottingham Trent University
  • Coventry University
  • Istituto Europeo di Design Italy
  • Manchester Metropolitan University
  • Bath Spa University
  • Middlesex University
  • University for Creative Arts UK

 

Career Progression

Students can work with retail chains, design houses, export houses, independent designers, media houses or start their own venture with roles such as

  • Fashion Marketer
  • Fashion Buyer
  • Fashion Communicator
  • PR Consultant
  • Brand Manager
  • Retail Merchandiser
  • Stylist
  • Event Planner & Manager
  • Fashion & Lifestyle Journalist
  • Art Director
  • Fashion Consultant & more...

 

Benefits of the Course

  • International Curriculum
  • British Qualification
  • Europe tour allows students to visit various fashion capitals and universities for guest lectures
  • Progression opportunities to multiple universities
  • Guest faculties from various Fashion Universities
  • Affordable option to study in India
  • Opportunity to purse other parallel qualifications
  • Career based practical curriculum
  • Multiple professional opportunities

 


Entry Requirements

ACADEMIC REQUIREMENTS

  • Graduates or 2/3 Year Diploma holders in any stream.
  • Applications by mature students with professional work experience or a keen interest in fashion, Luxury or retail will also be considered.

 


Semester Abroad Option

OPTION TO STUDY ONE TERM AT WORLDS TOP FASHION SCHOOLS OR CONTINUE ONTO MASTERS IN UK & ITALY.

Refer to individual university and term transfer prospectuses for details on qualifications, curriculum and course details.

  • TERM 2 OR MASTERS AT IED ITALY

    • One Term Fashion Marketing
    • One Term in Fashion Communication
    • One Term in Fashion Events
    • One Term in New Media
    • Masters in Fashion Marketing
    • Masters in Fashion Communication & Styling
    • Masters in Luxury Marketing management
    • Masters in Fashion Business Masters in Fashion Management


  • MASTERS AT IFA PARIS

    • MBA Luxury Brand management
    • MBA Perfume & Cosmetics Management
    • MBA Global Fashion Media
    • MBA Fashion Business


  • TERM 2 AT EUROPEAN SCHOOL OF ECONOMICS

    • Luxury Brand Management London | Paris | New York | Rome | Milan


  • MASTERS AT COVENTRY UNIVERSITY

    • MBA International Fashion Management
    • MSc International Fashion Marketing