The three years programme in Fashion Communication & Business is for those wanting to pursue an education and explore careers within the extensive field of the industry including Fashion Communication, Fashion Retail, Fashion Marketing, Luxury Brand Management and Fashion Events & Public Relations, or those that want to be entrepreneurs in the field. Year one focuses on building a foundation in fashion while year two equips students with the skills to pursue internships within the sectors supported by the school. 

After two years of learning and having clarity of their career direction, students in year three are able to choose their specialization. They are presented with multiple options, such as obtaining a Bachelor’s Degree (equivalent to the 4-year B.Des degree awarded in India) from participating top universities in the UK / Italy or a semester of specialization in Luxury Brand Management and Fashion Entrepreneurship from FAD Dubai, or continuing their studies in India followed by internships and job placements with top luxury and fashion brands.

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Through out the course, you will get the opportunity to experience various subjects, pathways and career options within the fashion industry and be well equipped with knowledge on its various areas, while interning in various companies with strong footholds in the industry, learning practical skills to enhance your knowledge.
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The course also unifies learning on global fashion taught by tutors with international exposure and opportunities to garner unparalleled exposure through the FAD Europe tour & the year abroad opportunities. 

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In Year One, students garner fundamental learning on a range of modules within fashion, develop their knowledge on global fashion, and understand the various roles within the industry. Students also have the opportunity to work on live projects in the second semester.

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120 Credits /

600 Hours of Teaching + 600 Hours of Project Work & Research

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Business Management: An Introduction  
Public Relations: Principles and Practice 
Digital Imaging  
Advertising: Developing a Campaign  
Copywriting  
Fashion Merchandising  
Business Communication
Textile Technology  
Fashion Forecasting: Research and Development  
Fashion Range Planning  
Principles of Retail Buying

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In Year Two students develop key knowledge and skills of fashion business in more diverse settings, different market levels and global business, while enhancing their  business skills and competencies appropriate to the fashion industry and develop a depth of understanding from a managerial perspective. They develop entrepreneurial approaches to engaging customers and maximising retail profits, are provided knowledge of textiles, garment production and processes to enhance business communication with suppliers. They develop analytical research and presentation skills for forecasting, carry out complex project work involving research, analysis, planning and budgeting in a fashion business context and provide the opportunity to acquire and enhance a range of specialised skills and knowledge in a chosen area related to career aspirations through choices made from the framework. Students also will get internship opportunities during the year.

120 Credits /

600 Hours of Teaching + 600 Hours of Project Work & Research

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Marketing Brand Management  
Fashion Public Relations and Journalism  
Marketing Communications: Using Digital Media
Preparing to Start a Business  
Retail Corporate Image   
Managing an Event  
Creating a Culture of Customer Care
Production Processes in the Clothing Industry
Global Manufacturing and Sourcing Decisions  
Store Design

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In Year Three, students begin with a four month internship and end with a 2 month specialisation project. The year is focused on equipping students with knowledge and skills of management and strategy across the fashion industry.

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120 Credits

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Luxury Brand Management & Strategy 
Leadership & Project Management 
Introduction to Styling & Fashion Customization
Womenswear Commercial Styling
Menswear Commercial Styling
Professional Practices
Portfolio & Dissertation
Sustainability & Circularity in Fashion

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FAD International aims at giving students a truly global experience of learning. Students have the option of pursuing year three in the UK, Italy or Dubai, and obtaining a Bachelors Degree which is equivalent to the 4-year B.Des Fashion Communication and B.Des Fashion Management degree awarded in India. Students can specialise with the final year across Fashion Communication, Fashion Buying & Merchandising, Fashion Business Management, Luxury Brand Management, Fashion Practice, Fashion Marketing and Fashion Retail. 

Faculties from universities visit FAD International to facilitate students seeking admissions for the same through the year. Contact the Creative Universities Application Centre at FAD International Academy for details and any assistance on UG / PG Applications to over 40 universities.

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The Europe tour gives students an exquisite opportunity to visit some of the world’s gilt-edged fashion capitals, namely- Paris, London & Milan for fashion events and guest lectures at leading fashion universities. Students achieve both a professional and an unparalleled academic experience providing a platform to work on a global level on completion of the course.

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Year 1 = Live Industry Projects

Year 2 = Industry Internships

Year 3 = Industry Placements

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12th ​Passouts / A Level / IB Diploma or equivalent. ​Students having passed 10th, O Levels or equivalent will be considered.

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Undergraduate Programme in Fashion Communication & Business by FAD International Academy.

Advanced Diploma in Fashion Business by SQA (UK Qualification).

Diploma in Fashion Communication & Promotion by NCVRT (Government of India recognized body*).

YEAR 3 SPECIALISATION IN UK / ITALY / DUBAI (OPTIONAL)

In addition to the above mentioned qualifications the students who choose to specialize in UK, Italy or Dubai will also be awarded a Bachelors Degree in Fashion Management or Bachelors Degree in Fashion Business by participating top universities in UK, Italy & Dubai.

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*FAD qualifications have multiple accrediting bodies varying by course. Not all qualifications are certified by NCVRT (Government of India recognized body).

Students can work with retail chains, design houses, export houses, independent designers, media houses or start their own venture with roles such as Fashion Marketer, Fashion Buyer, Fashion Communicator, PR Consultant, Brand Manager, Retail Merchandiser, Stylist,Event Planner & Manager, Fashion & Lifestyle Journalist, Art Director, Fashion Consultant & more.

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